Background
A rehabilitation and diagnostic imaging firm offers specialized programs to manage physical medicine services. They provide cutting-edge solutions designed to promote quality care and return-to-work oriented treatment for patients.
Clients include the nation’s leading insurance carriers, self-insured employers, third-party administrators, state funds, managed care organizations and case management companies. When clients refer injured workers to the rehabilitation and diagnostic imaging firm network, they’re confident their patients will receive the most effective and efficient physical rehabilitation treatment available.

They offer patient-centered care through access to a national network of physical therapists, occupational therapists and chiropractors with expertise in treating work-related injuries. They’re supported by a clinically based program, which promotes quality care while managing utilization.
Challenges
Many healthcare practices still prefer to receive communications by fax, presenting a major challenge for the companies they do business with. The rehabilitation and diagnostic imaging firm maintains a national network physical therapists, occupational therapists and chiropractors, and the Provider Relations department is responsible for communicating policy changes and other important information.
Before contacting zPaper for a mass fax solution, they used a legacy computer system to maintain provider fax numbers. Each time they needed to send a broadcast fax, the fax information had to be exported from the legacy system into a spreadsheet and sent to a third-party fax service bureau. They received a report of successful/unsuccessful transmittals but had no insight into the process. In addition, unless this information is hand keyed or input via a data loader, it’s difficult and time-consuming to update records.
Solution and Results
The rehabilitation and diagnostic imaging firm sought a unified communication platform that worked with its primary care management system, supported dynamically generated documents and provided an audit record of each transaction. Pre-integrated with Salesforce and other Force.com solutions via its managed package, the zPaper mass fax solution allowed the rehabilitation and diagnostic imaging firm to start sending faxes within days.
• Software-as-a-Service platform that speeds processes
• Automated system that eliminates the need for third-party fax service bureau
• Dashboard shows success of campaign, stores electronic copy of communication
• Solution supports delivery via email or to a mobile device.
Using their proprietary episode-of-care management system zPaper crafted a dynamic solution that’s integrated with Salesforce.com. The new system features personalized communications, the ability to send faxes geographically, automatic record updates and an auditing feature that stores a copy of each communication. Because the mass fax solution is part of zPaper’s digital paper platform that’s fully integrated with Salesforce, the rehabilitation and diagnostic imaging firm was able to begin sending customized communications to fax machines, email addresses and mobile devices within days of installation.
Automating many processes that had been handled manually has increased the efficiency of the rehabilitation and diagnostic imaging firm’s staff, allowing each worker to manage more cases. The uniformity of communications reinforces the professional image that they want to project, and document tracking reduces the time spent filing and retrieving needed information.